Privacy Policy – Defive Living Ltd
Effective date: 24 January 2026
Defive Living Ltd (“we”, “us”, “our”) takes your privacy seriously and is committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website or services.
By using our website, you agree to the terms of this Privacy Policy.
Company Details
Company name: Defive Living Ltd
Company number: 16846574
Registered office: 13 Derwen Las, Bridgend, CF31 5DP
Email: [email protected]
Website: www.Defiveliving.com
What Personal Data We Collect
We may collect and process the following personal data:
Name
Postal address
Email address
Telephone number
Payment or transaction details
Technical data (IP address, browser type, device information)
Communications you send to us
We do not knowingly collect data relating to children under the age of 16.
How We Collect Personal Data
We collect personal data when you:
Complete forms or applications
Contact us via the website, email, or telephone
Purchase or enquire about our services
Use our website (via cookies and similar technologies)
Lawful Bases for Processing (UK GDPR)
Under UK GDPR, we process your personal data on the following lawful bases:
Contract – where processing is necessary to provide our services
Legal obligation – where required by law
Legitimate interests – to operate and improve our business (where your rights do not override these interests)
Consent – where you have explicitly agreed (e.g. marketing communications)
You may withdraw consent at any time.
How We Use Your Personal Data
We use personal data to:
Provide and manage our services
Respond to enquiries and communications
Process transactions and payments
Send relevant updates or marketing (where permitted)
Conduct record-keeping, analysis, and research
Improve our website, services, and customer experience
Comply with legal and regulatory obligations
Protect our rights, property, and safety
We may anonymise personal data so it no longer identifies you. Anonymised data may be used for analysis without restriction.
Cookies and Tracking Technologies
We use cookies and similar technologies to:
Improve website functionality
Analyse website usage
Remember user preferences
You can control cookies through your browser settings. Declining cookies may affect website functionality.
Third-party providers may also use cookies for analytics or advertising. We do not control these cookies and recommend reviewing their privacy policies.
Sharing Your Personal Data
We do not sell your personal data.
We may share your data with:
Trusted service providers acting on our behalf
Professional advisers (e.g. legal, financial)
Payment processors and financial institutions
Regulatory authorities or law enforcement (where legally required)
All third parties are required to respect the security and confidentiality of your data.
International Data Transfers
Where data is transferred outside the UK, we ensure appropriate safeguards are in place to comply with UK GDPR requirements.
How We Protect Your Data
We implement appropriate technical and organisational security measures to protect personal data from:
Unauthorised access
Loss or misuse
Alteration or disclosure
Despite these measures, absolute security cannot be guaranteed.
How Long We Keep Your Data
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.
Your Data Protection Rights
Under UK GDPR, you have the right to:
Access your personal data
Correct inaccurate or incomplete data
Request deletion of your data
Restrict or object to processing
Request data portability
Withdraw consent at any time
To exercise your rights, contact us at:
[email protected]
Complaints
If you are unhappy with how we handle your data, you have the right to complain to the UK Information Commissioner’s Office (ICO):
Website: https://ico.org.uk
We would appreciate the opportunity to address your concerns first.
Third-Party Links
Our website may contain links to third-party websites. Defive Living Ltd is not responsible for their privacy practices or content.
Children’s Privacy
Defive Living Ltd does not knowingly collect personal data from children under 16. If you believe such data has been collected, please contact us immediately.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and material changes will be clearly highlighted.
Contact Us
If you have any questions about this Privacy Policy or how we use your data, please contact us at:
Email: [email protected]
Website: www.Defiveliving.com